Samsung Galaxy S III Launched in Malaysia

The only Android phone that has garnered as much leaks, rumours and hype as the Apple iPhone – the Samsung Galaxy S III. Announced globally in UK last May 3rd, the launch was covered extensively by the big tech blogs around the world. Last Thursday, on May 24th, Samsung Malaysia Electronics (SME) announced its launch in the Malaysian market.

Having sold over 20 million units of the previous Samsung Galaxy S II (read my review here), the new Samsung Galaxy S III is likely to be the best selling Android smartphone from the Korean phone giant.

Yours truly was one of the many media guests invited to the Exclusive Media Launch last Thursday Night at One World Hotel in Bandar Utama.

I’m always happy to be invited to such “media” events, considering I’m just a lowly tech blogger. To have this privilege to be the selected few to get a peek of this highly anticipated Android superphone was exhilarating.

I arrived a little late. After signing in at the media registration counter, I hurried into the ballroom where I’ve already missed 10 mins of the opening speech. Check out the massive turn out.

Mr. Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics welcomes guests to the Samsung GALAXY S III Launch.

A quick overview of the Samsung Galaxy S III specifications:-

  • 4.8″ HD Super AMOLED display
  • 1.4 GHz quad core Exynos processor
  • 16 GB, 32 GB (possible 64 GB) internal memory (with expandable microSD slot)
  • Available in 2 colours; Pebble Blue and Marble White
  • Powered by Android OS 4.0 Ice Cream Sandwich (with Samsung TouchWiz UI)
  • 8 megapixel rear camera, 1.9 megapixel front facing camera
  • 8.5 mm thin, weighing only 133 grams
  • Li-Ion 2,100 mAh battery
Check out this great comparison post between the new Samsung Galaxy S III vs the older Samsung Galaxy S II by GSM Arena HERE.

After walking the guest through the innovation and inspiration of the Samsung Galaxy S III, the stage was then occupied by SME’s Product Marketing Managers who walks us through the features and highlights of the SGS3.

There were some demos on the highlighted functions of the Samsung Galaxy S III which got the crowd excited and clapping.

  • Pop Up Play – Like Picture-in-Picture function on your TV, you can have a video “pop up” in a small screen in the corner while you do other things like send SMS, check your Twitter, etc. Handy function, really.
  • S Voice – Samsung’s version of Apple’s Siri. Voice activated control for your phone for when you want to operate it hands-free.
  • Smart Stay – Intelligently dims the phone when your eyes are not looking at the phone screen. Handy for when you’re reading a long article / e-book, it will not auto dim at the standard time but stay lighted until your eyes look away.
  • S Beam – Samsung’ version of Android OS 4.0 ICS’ Android Beam, which uses NFC function to share files by tapping the back of the phones together.
  • Camera functions
    • Burst Shot – In this mode, press and hold the camera shutter to snap up to 20 shots consecutively. Good for sports / action shots.
    • Best Photo – Take up to 8 consecutive pictures in one snap. The phone will analyse these pics and recommend the best picture of the bunch.
    • Video and Picture capture simultaneously – Like on the HTC One X, you can snap a picture while you’re recording a video.
    • Self cam- and video shots – Girls who love cam whoring, you can now record a video with the front facing camera.

Of course, that is not all. There are many more cool features and functions that Samsung has included in this smartphone. Look out for them in my full review soon.

Samsung then announced that all 3 major telcos in the country will be offering packages for the device, and will start their Pre-Registration of Interest very soon.

Celcom, DiGi and Maxis will be offering plans for the SGS3 in Malaysia

Then, the Samsung Malaysia Electronics and Malaysian Telco executives got on stage for a photo op.

(From L-R) Mr. Charles Kim, Advisor of Mobile Phone Division, Samsung Malaysia Electronics; Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Mr. Zalman Aefendy, Chief Marketing Officer, Celcom Axiata; Mr. Vijaya Kumar, Head of Device, DiGi Telecommunications; and Mr. Lee Yen Ming, Senior Manager of Device Team, Maxis Communications, presenting the new Samsung GALAXY S III on stage.

After the Press Announcement, the guests were lead to the Experience Area to play around with the Samsung Galaxy S III.

Handling the Samsung Galaxy S III
The phone that understands you – guests testing out the notable S-Voice feature of the Samsung GALAXY S III.

I really like the Samsung Galaxy S III, it feels really light in my hand. It’s incredibly thin. The screen is gorgeous (as always with Samsung phones) and fits great in my hands.

Of course, there are a bunch of official accessories on display.

Official SGS3 accessories – Pebble Blue & Marble White phone cases, AllShare Cast Hub and Desktop Docking Station

After the Media Launch ended, yours truly was led to a secret room and emerged with…

*Image courtesy of

Yes, I got a review unit of the yet unreleased Samsung Galaxy S III. Wait for my Unboxing blog post coming up next.

No official RRP (Recommended Retail Price) was announced though. However, rumours around the floor seem to indicate that it will be sold around RM 2,099.

No official availability date was announced as well. Again, rumours and Samsung executives indicated it will be available end of the month. So, look forward to seeing this on shelves come 31 May 2012.

For more information on the new Samsung GALAXY S III, please visit or the SGS3 global microsite at or visit Samsung Mobile Malaysia Facebook page at


[symple_toggle title=”Show Press Release”]


Designed for humans, inspired by nature, the Samsung GALAXY S III reveals a new concept of smartphone that is effortlessly smart and intuitively simple.

Kuala Lumpur, Malaysia – May 25, 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider today announced the commercial availability the Samsung GALAXY S III into the Malaysian market. Designed for humans and inspired by nature, the third-generation Samsung GALAXY S is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily.

Speaking on the introduction of the new device, Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd. said, “Designed to be both effortlessly smart and intuitively simple, the Samsung GALAXY S III has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary.”

“With the introduction of the Samsung GALAXY S III, we are confident that Samsung will surpass the success of the Samsung GALAXY S II which sold 20 million units globally since its launch last year,” Samsung’s latest pride and joy, the Samsung GALAXY S III emphasizes on human-centric designs, natural interaction and instant sharing. Its comfortable grip, gentle curves, and organic form deliver a rich organic feel and design. Inspired by nature, its design concept reflects the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the Samsung GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device.

Smart enough to detect your face, voice and motions, the Samsung GALAXY S III adapts to the individual user to provide a more convenient and natural experience. With the innovative ‘Smart stay’ feature, the Samsung GALAXY S III recognizes how you are using your phone – reading an e-book or browsing the web for instance – by having the front camera identify your eyes; the phone maintains a bright display for continued viewing pleasure.

Equipped with ‘S Voice,’ the advanced natural language understanding, the Samsung GALAXY S III listens and responds to your words as well as your motions to offer maximized usability. If you are messaging someone but decide to call them instead, simply lift your phone to your ear and ‘Direct call’ will dial their number. With ‘Smart alert,’ the Samsung GALAXY S III will also save you from trouble by catching any missed messages or calls; your phone will vibrate to notify missed statuses when picked up after being idle.

Sharing is now easy and instant with the new ‘S Beam’ which allows any large files including movie files to be transferred by simply touching another Samsung GALAXY S III phone, even without a Wi-Fi or cellular signal. With ‘AllShare Play’, users can be also used to instantly share any forms of files between Samsung GALAXY S III and your tablet, PC, cameras and televisions regardless of the distance between the devices.

Weighing at only 133 grams and measuring at only 8.55mm thick, the Samsung GALAXY S III is the first device featuring quad core application processor. This provides users with enhanced performance, faster web browsing, seamless multi-tasking, supreme graphics quality, and an instantly responsive user interface on a larger screen. As a leader in display technology, Samsung’s state-of-the-art innovation is further reflected in the device’s heritage Super AMOLED display that has been enhanced to include HD wider viewing angles on a 4.8 inch display.

An 8MP camera and a 1.9MP front camera are also included in the device, giving users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. With the ‘Burst shot’ function that instantly captures twenty continuous shots, and the ‘Best photo’ feature that selects the best of eight photographs for you, the Samsung GALAXY S III ensures users a more enhanced and memorable camera experience.

The Samsung GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich and a 2,100 mAh battery. It will be available at Samsung Elite Partner outlets nationwide and telco partners including Celcom, DiGi and Maxis.

For more information on the new Samsung GALAXY S III, please visit or visit Samsung Mobile Malaysia Facebook page at



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