Packaging FAIL – Green Peanuts

Was snacking on some salted green peas the other night and caught glimpse of the label.

  1. I didn’t know there’s such thing called “Green Peanut”?
  2. The copywriter got lazy. Just sent it for direct translation from BM to English. BM says, “Kacang Hijau” which literally translates to “Green Peanut”. *tsk*tsk*tsk*
  3. There’s absolutey no consistency here. Hpw can it say “Green Peas” in one line and “Green Peanuts” two lines below? Shall I blame the copywriter again? Or should it be Brand Manager’s fault?
  4. I doubt any Ad Agency worked on this local snack packaging. If so, shame on them.

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