Crossroads and Dilemma

It’s been almost a month since my last blog post, which wasn’t even a tech post. Sometime in July, there was an even longer gap of almost 6 weeks of updated blogposts. Not mentioning, other than the quick and fun IKEA BookBook unboxing video, the last Heads Up:TECH series video was more than a year ago.

You’ve heard enough apologies on my irregular updates. Mostly because this blog is a passion project for me.

You see, throughout the years since I started the blog in 2009, I’ve held various day jobs. Some of which are really all encompassing, leaving me little to no time to manage the blog. As a result of busy periods at work, you see multiple bouts of irregular postings of new content, slow response to comments, lack of sharing on Facebook and Twitter and general engagement with you, my loyal readers.

At times when I do have time to blog after a long day or week at work, I would be so brain dead that I just want to relax and do nothing at home.


Plenty of blogposts pending

WP Editorial Calendar

As I sit here now, staring at my Editorial Calendar on WordPress, I see a long list of about 17 posts that I plan to write. As a reader of the blog, you know I write long-ass blog posts. Each blogposts almost always takes me over 4 hours to complete. From picture editing, to writing, to editing to formatting to sharing, etc.

As I look at the list, I breathe out a long sigh.

I’ve been pushing the publish date for these posts for a loooonngggg time. A lot of the gadget review loan products have long been reviewed and returned. Yet, I sit here with a hard drive full of pictures and review in my head, waiting to be typed into a review post.


All my hard work and loyal readers



In my early years, I worked very hard to grow an audience to the blog. While the stats tracking were irregular in the beginning (I didn’t care about stats in the early years), from what I did track – I grew the blog from 1,300+ hits per month, to 20,000+ hits per month. All in all, accumulating almost 1.5 million pageviews to date.

While the numbers look nice. You’ve all been real loyal readers. Even if you’re not active commenters, I do get to meet some of you randomly in public sometimes. It also feels really good when some of you recognise me and greet me in public.

And all these while, I thought the only people who read my posts are just than small handful of people in my circle of friends. I love you guys!!!

Main_Image - Week 4 - Samsung ATIV Book 9 Lite (1)

From the hard work and effort of creating unique content, to Search Engine Optimization and social media engagement and everything in between. For all these years, while the blog has not been making me much money (just a little bit of pocket money every few months, to be exact), I continued to write and maintain the blog. Purely out of passion.

I love gadgets. I read tech news on my RSS news reader every day. I’m a gadget geek and tech lover. That has not changed… and I guess, never will.

CNET Asia - Samsung ATIV banner
A great project with CNET Asia Tech Factor


With the growth of the brand recognition and lots of networking, I’m immensely grateful that all these brands have been providing me with products for review, exclusive event invites, free food and goodie bags, press release of their latest news announcements and offers of sponsored posts and giveaways.

Every now and then, I get to keep some of these gadgets. Loving gadgets like I do, the opportunity for me to play with all these great toys, without having to dig into my wallet to buy them myself, is an amazing privilege!

MSMW 2014 Best Gadget Blog Award -
A recent honour of winning an award is overwhelming


Here’s the confession…

Lately, I have been losing the passion to blog.

Each review post, as I mentioned, takes over 4 hours to complete. Video posts can take a whole day from 8 to 12 hours non-stop. While repeat practice has reduced the timing over the many posts I’ve done over the years, I’m not quite expert enough to produce awesome content every hour or every day, like most popular tech blogs.

I maintain the niche that has become. It’s a tech blog for the non-tech savvy, where I try to explain tech in non technical words, for the everyday man/woman. I don’t cover every single up-to-date tech news, but only the important and big ones. If you want up-to-date tech news with crazy frequency like 5-10 posts daily, you wouldn’t come to me. There’s more than enough tech blogs out there that does this – be it international blogs or local ones.

I keep my blog personal enough to not be taken too seriously like you would an Engadget review. My posts may be lengthy posts but they’re merely my opinion, my very personal opinion, in a lengthy and rambling style. What I hope my readers have grown to enjoy reading.

I happen to be at a phase in my life where I can “technically” dedicate time to churn out frequent blogposts regularly 3-5 times a week. I can attend the regular tech events again and keep all of you updated on the latest in tech news. I should be able to create my weekly Heads Up:TECH videos again every weekend, to be published on Mondays.

But I don’t.

I don’t feel like it. Blogging has lost its spark.

Since blogging is not my full time job, and it’s not even close to paying one of my many bills. It has remained a hobby, a passion project that I continue to do, as long as it’s fun.

Unfortunately, it’s slowly losing the “fun” factor. With the gadgets due for review, events scheduled for attendance, pressure and responsibility to churn and churn content, it’s no longer as interesting to me as it used to be.

Maybe it’s age. Maybe I’m at a stage in life where I’m more focused on other things. Maybe it’s a phase. Maybe I’m just being silly. Maybe I’m being a lazy brat. Maybe. Maybe. Maybe.

Every now and then, I get semi-motivated. Then I look at my laptop, sitting amongst the pile of gadgets due for review, I sigh. I don’t know if I can muster the passion again. Almost every time I turned on my laptop, I end up doing something else, non blog related.

What have I been working on then?

Exhausted from Pilates and failed Zumba class. Still pushing a few more reps of abs. #selfie #gym #workout

A photo posted by Winnie Chen-Head (@winniekepala) on

Being healthy and getting my fitness back on track.

Personal and family matters – from moving to a new house to family celebrations to personal health matters.

Attending Tech Startup events, networking and meeting people. Contemplating on starting my own business.

Loving this little boy to bits.

Been awhile. #selfie

A photo posted by Winnie Chen-Head (@winniekepala) on

Generally, being myself.


Tell me….

So I’m at a crossroad now.

Winnie Chen-Head -

To choose if…

  1. I want to continue to maintain the blog for what it is. Suck it up, woman!
  2. Change the blog to a more personal one, with less frequent posts more personal and selective tech posts, reducing the stress and responsibility of churning these tech reviews and news posts like a (paid) journalist would.
  3. Just stop this altogether and let a younger generation of micro-bloggers with more pictures than text posts take over. No one likes long blogposts anyways, right?

I know you, my blog readers, are a quiet bunch – you rarely comment on the blog. You mostly comment on Facebook, Twitter, Instagram but not on the blog.  You’re also not into freebies as well, evident in the lack of response in my recent giveaways (*sulk*). You’re comfortable where you are, you don’t need to be impressed or bought with freebies.

But for once, I’d like to hear from you… if you’d speak up and let me know your thoughts. Please… I’d like to hear from you. Truly.

No bribes. No freebies to giveaway. Just want your honest feedback and opinion. Now, I’m turning the tables – I want your advise and opinion instead. Tell me…

Should I shut down the blog? Which of the above 3 options should I choose?



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